DFS Group · LVMH June 2018 – April 2020
Role
Senior Digital PM → Senior Portfolio Manager
Team
24 people cross-functional
Budget
$3M+ per year programme
Inventory cost savings
$1.9M
9 stores
Product catalog rolled-out to 9 global markets
Catalogue expansion — 3,000 to 15,000 items via PIM integration
10%
Reduction in out-of-stock products following the fulfilment transition

Travel retail website model was to order online and pickup at the three in-town stores in Hong Kong. (Home delivery not allowed by brands.) Ecommerce Ops team online inventory limited by warehouse space. Why not get rid of the warehouse?

My impact: Led a three-month accelerated initiative to transition from warehouse to in-store and cross-store fulfillment. This reduced out-of-stock products by 10%, saved $1.9M on inventory, and enabled expansion of the product catalog from 3,000 to 15,000 items across 9 global markets.

Learnings: Rethinking fundamental operations (using stores as warehouses) is where the savings were.

eCommerce Retail Omnichannel LVMH

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