DFS Group · LVMH
DFS Group · LVMH June 2018 – April 2020

Strategy: Change from Warehouse Fulfillment to In-Store Fulfillment

Role
Senior Digital PM → Senior Portfolio Manager
Team
24 people cross-functional
Budget
$3M+ per year programme
Inventory cost savings
$1.9M
9 stores
Product catalog rolled-out to 9 global markets
Catalogue expansion — 3,000 to 15,000 items via PIM integration
10%
Reduction in out-of-stock products following the fulfilment transition

Strategy: Change from Warehouse Fulfillment to In-Store Fulfillment

Travel retail website model was to order online and pickup at the three in-town stores in Hong Kong. (Home delivery not allowed by brands.) Ecommerce Ops team online inventory limited by warehouse space. Why not get rid of the warehouse?

My impact: Led a three-month accelerated initiative to transition from warehouse to in-store and cross-store fulfillment. This reduced out-of-stock products by 10%, saved $1.9M on inventory, and enabled expansion of the product catalog from 3,000 to 15,000 items across 9 global markets.

Learnings: Rethinking fundamental operations, like using stores as warehouses, can unlock significant efficiencies and growth opportunities in retail.

eCommerce Retail Omnichannel LVMH

Similar work

Rethinking your fulfilment model?

The useful question turned out to be: why does a warehouse need to exist at all? Want to achieve more retail efficiencies?

Get in touch →

Related case studies

2019
DFS / LVMH: In-store pick-pack app
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2019
DFS / LVMH: Product discovery for cross-border shopping
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My impact: Led a three-month accelerated initiative to transition from warehouse to in-store and cross-store fulfillment. This reduced out-of-stock products by 10%, saved $1.9M on inventory, and enabled expansion of the product catalog from 3,000 to 15,000 items across 9 global markets.

Learnings: Rethinking fundamental operations, like using stores as warehouses, can unlock significant efficiencies and growth opportunities in retail.

eCommerce Retail Omnichannel LVMH

Similar work

Rethinking your fulfilment model?

The useful question turned out to be: why does a warehouse need to exist at all? Want to achieve more retail efficiencies?

Get in touch →

Related case studies

2019
DFS / LVMH: In-store pick-pack app
Mobile prototype · push notifications · UPC scan
Read case study →
2019
DFS / LVMH: Product discovery for cross-border shopping
UX/UI · scroll collapse · screenshot-optimised PDP
Read case study →

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