Now Shenzhen
Now Shenzhen 2001 – 2021

Perseverance: NowShenzhen.com — building and selling a business from the ground up

Role
Founder & CEO
Team
8 people at peak
Recurring clients
60 businesses
Outcome
Sold 2021
6.7M
Total unique visitors from Google Analytics launch to sale
110M
Total page views from Google Analytics launch to sale
20 yrs
From side project to exit, self-funded throughout

Perseverance: NowShenzhen.com

Stepped out of my comfort zone and took a risk to found a business in Shenzhen, China, hiring a sales team, editorial team, and freelance developers.

My impact: Our mission helped improve quality of life of expats & Chinese living in Shenzhen. Many people met because of my site, got married, and had children. Clients were able to find new customers and earn additional revenue.

Learnings: Bootstrapping a business will have many setbacks. Building a user community and team, motivating them with a vision and mission can pull you through those hard times.

Now Shenzhen homepage
NowShenzhen.com at its peak — the product that 110M page views built.

Bonus:

One of the largest television stations in China filmed me running my business over a week — a full 30-minute episode of Foreigner in China on CCTV4, interviewed in Mandarin Chinese and broadcast across China. View video on YouTube →

Tech stack

Infrastructure
AWS Apache Varnish (caching) MySQL Ubuntu
CMS
Drupal (early) WordPress (later) HTML CSS
Properties
NowShenzhen.com ShenzhenEvents.com Shenzhen-Jobs.com
Founder Marketplace Media Exit

Similar work

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