Writing · Archive
Go-to-market, from the builder's side
Great software with no distribution is a diary. Notes on getting things found: growing NowShenzhen from zero to 6.7M unique visitors, launching my own apps in public, and what carries over from audience-building to product distribution. Wins and setbacks both — bootstrapping has plenty of the second kind.
4 posts
- May 20Interview of Brent Deverman on CCTV4 half hour Chinese television programRead →In 2014 a camera crew came to Shenzhen to spend a week filming me for a China wide CCTV4 broadcast of a television show called “Foreigners in China”. They sp...
- Nov 27Interview with Napoleon Biggs from 852RebootHKRead →Interview on the integration of Shenzhen and Hong Kong and how they can help each other.
- Jan 19DFS Ecommerce WeChat Mini-Program Made the Jing DailyRead →Our DFS ecommerce WeChat mini-program made the Jing Daily.
- Mar 4Feedback on our Shenzhen communityRead →Would like some feedback on how ShenzhenParty.com is doing with our community? Check out this post https://www.nowshenzhen.com/community/shenzhen-and-communi...
Work with me
Built something good that nobody's found yet?
Distribution is a building discipline too. Grew a media business to millions of readers; now I launch my own apps in public. Available for fractional and project work.